Job Information
Meta Small and Medium Business Audience Marketing Manager in San Francisco, California
Summary:
More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating and empowering our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more.
Required Skills:
Small and Medium Business Audience Marketing Manager Responsibilities:
Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
Produce customer-centric content that educates businesses and inspires them to act
Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
Work with copywriters, designers and web developers to build marketing content
Measure campaign initiatives and understand what makes content successful to iterate on those learnings
Minimum Qualifications:
Minimum Qualifications:
5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
Experience with online advertising industry and/or small and medium businesses
Experience creating content for paid online media
Experience authoring copy for different online mediums
Experience working in a highly cross-functional, global organization
Preferred Qualifications:
Preferred Qualifications:
BA/BS degree
Experience with advertising goals, challenges and needs
Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
Project management and communication experience
Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
Public Compensation:
$96,000/year to $143,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.